Precisely because it is such a powerful one. You can go quite far in this and you should therefore always ask yourself how far you want to go. 2. Loss Aversion The fear of losing is greater than the will to win. This principle is certainly not to be confused with the FOMO principle, although they do have some common ground.' This is a well-known one-liner from Daniel Kahneman's book 'our fallible thinking'.
A must read if you are interested in the human psyche. Many studies have shown that fear is a major motivator for people. People Telemarketing list have a greater fear of losing $1,000 than the will to win $5,000. That is, people take less risk of winning $5,000 than the risk and work they are willing to put in to avoid losing $1,000. Also read: Black Friday & Cyber Monday: prepare your webshop well [infographic].
Within the golf world they have done a nice research. Each course has an average stroke count for how long it takes you as a professional golfer. This goes under the name par. Par 5 is that a golfer can take a maximum of 5 strokes. If he takes 4 tricks, it is called a birdie. If a golfer takes 6 strokes, it is called a bogey. The brain activity of tens of