With either method, you will need to have your own list of email addresses, whether you generate them for yourself, or purchase the same. Most people, who generate their own email address list, use blogs, where people enter their information and then submit it to the moderator of the blog. As the moderator adds these email addresses to their autoresponder, the person that just entered their information receives an email asking them if they wish to optin to their mailing list.
Once confirmation has been received, the marketing campaign begins. Whether that marketing campaign is designed to utilize an email marketing service or one that the Internet marketer is managing for themselves, the same online marketing practices email list are being used. A means of generating email addresses, an autoresponder and an optin form are all part of any email marketing campaign. An email marketing service can take the insecurity out of the entire process.
Since professionals, in any business endeavor, have the training and experience to get the job done right, the entrepreneur can have confidence in knowing that their efforts are not being wasted. If you are just getting started with the whole Internet marketing life style, you might want to optin to one of the marketing services that you can find online.