You’ve probably heard of the Amazon Attribution and Amazon Brand Referral Bonus programs and are wondering how they can help build your business. As Amazon’s click -through rate (CPC) increases, and the platform stands more firmly on the black hat ranking strategy, more and more retailers are looking at ways to drive external traffic to their product pages. Amazon. In addition, some brands - especially those that don’t have a Direct to Consumer (DTC) website or those that want to use sales from external traffic sources to add organic rankings to the e -commerce giant - will turn to ads on Amazon to help drive the conversions needed to get. these sequences.
In the past, the lack of external traffic in the Amazon was the lack of ways to monitor traffic impact and conversion rates. Amazon does not allow the whatsapp phone number list inclusion of pixels on product detail pages, so it is difficult to determine the effectiveness of external campaigns brought to Amazon. In addition to the lack of transparency about the flow of external traffic, you also had to consider the cost of Amazon’s production fees on top of the cost of advertising in your profit calculation.
To solve this problem, Amazon has introduced two programs that work together to help you see how external traffic works and get credit for the fees you send to Amazon. These programs are the Amazon Attribution and the Amazon Brand Referral Bonus. Why bring foreign traffic to Amazon? In general, it is better to drive traffic to your product detail page from within the Amazon Advertising platform because of the increased visibility of the campaign display and the lower price for the product. many.