If you’ve got this far, then the following should be true:
You’ve found a popular PAA question.
Your page is not currently the source of the answer.
You rank in the top 10 when you search Google for that question.
Good. Now, how do you optimize your page?
Most of the same best practices exist here as when optimizing for featured snippets. Here’s the basic process:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
20 optimize paa
Let’s go through each of these in more detail.
Is the answer to the question on the page?
If the answer isn’t on your page, you need to add it. After all, there’s zero chance your page being selected as an answer source if it isn’t actually a source.
Note that you don’t necessarily need to use the same exact wording here. For example, Healthline is the source of the answer for the question “What is a dehumidifier used for?”, but the page itself doesn’t use this phrasing. Google pulls the answer from the intro below the H1 that reads “What Does a Dehumidifier Do?”
It’s also important not to shoehorn answers to irrelevant questions into your content. For instance, if your page is about the top 100 most visited websites, trying to optimize for a PAA question like ‘What is a website?’ is a bad idea.